Generative AI is becoming an integral part of business ecosystems. But only 10% of companies have mastered scaling GenAI to create value and reap other benefits from this transformative technology.

Their competitors risk being left behind—and the time to catch up is now.

Companies at the earliest stage of adoption should start with a few priority projects, leverage outside partners and turnkey systems, and tailor their technology governance to keep early GenAI projects on track.

Those with GenAI pilots underway should reprioritize the project portfolio based on potential value, assess core technology and data requirements in the context of GenAI, and upskill their people to thrive with the technology.